Orientalism in Otaku Culture: The construction of a pseudo-Japan in western Anime fandom
Establish themes and aesthetic qualities in anime that constitute “Japaneseness”.
Research marketing strategies for western audiences.
Debate whether creating a simulacrum of Japan through animation qualifies as Orientalism.
Sources:
Michal DALIOT-BUL, Japan Brand Strategy: The Taming of ‘Cool Japan’ and the Challenges of Cultural Planning in a Postmodern Age, Social Science Japan Journal, Volume 12, Issue 2, Winter 2009, Pages 247–266
Kelts, R., 2006. Japanamerica: How Japanese pop culture has invaded the US. St. Martin’s Press.
Patten, F., 2001. Anime in the United States. Animation in Asia and the Pacific, pp.55-72.
Azuma, H., 2009. Otaku: Japan’s database animals. U of Minnesota Press
Keywords:
Otaku, Orientalism, Anime, Animation Industry, Consumerism, Postmodernism